About freshPRC

freshPRC broadcasts are categorized by two themes:

1) My perceptions and experiences of public relations in China, and
2) public relations in China as portrayed by others.

Hopefully this combination will provide a more rounded scope of the industry than any online portal supported by an agency or state-owned association. The purpose of this blog is to bridge the gap between Western and Chinese communication strategies; it is product of my own desire and is not supported or influenced by any organization.

AKA - freshPRC in Chinese:

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