tag:blogger.com,1999:blog-5070501019519235482024-02-25T15:29:26.181+08:00freshPRCChina-focused Public Relations BlogAndreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-507050101951923548.post-70945816869400092622011-05-03T10:36:00.000+08:002011-05-03T10:36:17.549+08:00China's Tennis Appeal: Athletics & Apparel<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-CA</w:LidThemeOther> <w:LidThemeAsian>ZH-CN</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> <w:UseFELayout/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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Sports News from <a href="http://www.channelnewsasia.com/stories/afp_sports/view/1126355/1/.html">channelnewsasia.com</a> reported today that Chinese tennis player, Li Na, moved into the second round of the ATP-WTA Madrid Masters. I'm not an avid tennis fan, but I've had a soft spot for Li Na among other Chinese players as I've learned of their struggles to make an international presence and still watched them climb the global charts.<br />
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The following article is an excerpt from the October-November 2010 <i>GC Ticker</i> magazine, produced by the German Chamber of Commerce in Shanghai and written by yours truly. To download a free copy of this article, visit: <a href="http://china.ahk.de/publications/business/gc-ticker/read-on-line/">http://china.ahk.de/publications/business/gc-ticker/read-on-line</a> <br />
<br />
Jiao You!<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-seVT8FbNsog/Tb9kOcIKomI/AAAAAAAAAGM/LwFY1u-ypXE/s1600/PG25.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-seVT8FbNsog/Tb9kOcIKomI/AAAAAAAAAGM/LwFY1u-ypXE/s640/PG25.png" width="463" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-UxG0T68Zbv8/Tb9kfkZnwbI/AAAAAAAAAGQ/w1z70jXZ7Yo/s1600/PG26.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-UxG0T68Zbv8/Tb9kfkZnwbI/AAAAAAAAAGQ/w1z70jXZ7Yo/s640/PG26.png" width="640" /></a></div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-23643262076031630072011-04-01T19:44:00.000+08:002011-04-01T19:44:36.769+08:00Impulsive Purchasing Behaviour in China<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:RelyOnVML/> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-CA</w:LidThemeOther> <w:LidThemeAsian>ZH-CN</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> <w:UseFELayout/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-7PV4K5NfIRA/TZWrSk5kw6I/AAAAAAAAAGI/dXsfCbjZq-U/s1600/Photo.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="224" src="http://2.bp.blogspot.com/-7PV4K5NfIRA/TZWrSk5kw6I/AAAAAAAAAGI/dXsfCbjZq-U/s640/Photo.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Sources: <a href="http://in.reuters.com/resources/r/?m=02&d=20110317&t=2&i=365043000&w=460&fh=&fw=&ll=&pl=&r=2011-03-17T173453Z_01_BTRE72G1CU800_RTROPTP_0_CHINA-ECONOMY-SALT%20">Image1</a>, <a href="http://www.echinacities.com/userfiles/2011-Year/3-Month/28-Day/image002-.jpg%20">Image2</a></td></tr>
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</style> <![endif]--> </div><div class="MsoNormal">Although Japan felt immediate effects of the 9.0 earthquake on March 11<sup>th</sup>, the aftershock made its way to China in a different form. Panic due to radiation scares from Japan’s Fukushima Daiichi nuclear plant quickly spread across the Middle Kingdom. Following a mass text message guised as an important BBC announcement, hundreds of thousands of Chinese consumers hit the markets to stock up on salt – which was thought to combat radiation. What they didn’t know before impulsively purchasing lifetime supplies of salt (marked up to 10 times the typical price for the special occasion) was that the distressful text message was a hoax. By the time impulsive consumers realized that there was no radiation scare (and even if there was, salt wouldn’t remedy it) mega-chain stores had released statements reinforcing their non-refundable food product policy.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Before I had time to brush this salt incident off my shoulder, there was already a new craze – laundry detergent – a product that just happened to be on my grocery list a few days ago. I strolled over to my local Carrefour and perplexedly gazed at an entire aisle of desolate shelves where the detergent once was. This time consumers were reacting to Proctor & Gamble’s announcement of a 5-15 percent price increase on products, effect April 1<sup>st</sup> (no joke). During what some journalists have called the “<a href="http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1102&MainCatID=11&id=20110329000034">detergent dash</a>”, some consumers reportedly bought a year’s supply of items like paper napkins, only to save a few Yuan in the long run. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">White, granulated products aren’t the only popular items either. <span> </span>Last week it was<a href="http://blogs.wsj.com/chinarealtime/2011/03/26/video-hong-kong-parents-hoard-japanese-baby-formula/"> reported</a> that Hong Kong mothers were hoarding Japanese baby formula among other “pre-quake” imports as fears spread over contaminated food from Japan. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">From a PR and marketing perspective, I’ve gotten a few golden nuggets of information from China’s impulsive purchasing behaviour in the past few weeks.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>For PR:</b></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal"><b>How to proactively avoid a crisis situation by monitoring the news</b></div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal"><b></b></div><ol><li>Monitor the media for news that can connect to your company in ANY way </li>
<li>Be the first to acknowledge your company’s connection to the event – transparency is key</li>
<li>Communicate with the public, whether your company was effected or not (shortly after news of the radiation scare, China Marine Food sent out a <a href="http://en.prnasia.com/pr/2011/03/18/110250711.shtml">press release</a> to ensure customers that their food is still safe) </li>
<li>Monitor feedback from key audiences – open a two-way communication channel</li>
<li>Provide continuous updates until the situation has passed</li>
</ol><div class="MsoNormal"></div><div class="MsoNormal"><b>For marketing:</b></div><div class="MsoNormal"><b>An assessment of Chinese mass-consumerism based on these events</b></div><div class="MsoNormal"><b></b></div><ul><li><span style="font-family: Symbol;"><span></span></span>Purchasing behaviour is influenced by environmental conditions, WOM marketing and the purchasing behaviour of others</li>
<li><span style="font-family: Symbol;"><span></span></span>The most significant cases of impulsive buying are for health reasons – emphasis on health benefits for products</li>
<li>D<span style="font-family: Symbol;"><span><span style="font: 7pt "Times New Roman";"></span></span></span>uring what may be perceived as a crisis situation, people in a middle to lower income bracket and with less access to information are more prone to mob mentality when it comes to certain purchases; upper-class citizens were not reported to impulsively purchase high-cost remedies (difference in mentality)</li>
<li><span style="font-family: Symbol;"><span></span></span>Government intervention significantly decreased impulsive purchasing, but thousands still continued the impulsive purchasing regardless – consumers often need the approval and opinions of people around them and in this case, the reacted to fellow purchasers rather than messages coming directly from the government or a specific company</li>
<li><span style="font-family: Symbol;"><span><span style="font: 7pt "Times New Roman";"></span></span></span>Chinese have different spending habits than Americans; they will not spend more than they earn for short-term gratification, especially lower class citizens who typically do not own a credit card</li>
</ul><div class="MsoNormal"><b> How to make your product/service desirable to mass consumers in China</b></div><div class="MsoNormal"><b></b></div><ol><li><span><span></span></span>A publicity stunt or major occurrence (creation of hype)<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;"></span> </li>
<li>Limited time offer catering to the hype – market through WOM</li>
<li><span><span></span></span>Accessibility and low cost of product/service</li>
<li><span><span><span style="font: 7pt "Times New Roman";"></span></span></span>Media coverage while running with the hype to entice others</li>
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</div><div class="MsoNormal">At my request for a colleague to proofread this post before submitting it, he mentioned the implication that I’m suggesting to take advantage of the consumer’s fear to sell products. Rather than changing my findings, I would just like to note that I am not suggesting that marketers induce fear to sell their products or services. However, I am suggesting that typical marketing methods, such as WOM and publicity stunts, may prove useful in reaching these specific consumers.</div><b></b><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Interesting Facts</b></div><ul><li><span style="font-family: Symbol;"><span></span></span>China’s national sales of salt peaked on March 17<sup>th</sup> at 370,000 tons; after government crack down on the rumours, sales dropped to 82,000 tons on March 19<sup>th</sup>, still well above the average daily sales of 15,400 tons</li>
<li><span style="font-family: Symbol;"><span></span></span>The last time China faced similar panic buying was during the epidemic of severe acute respiratory syndrome (SARS) in 2003, when shoppers bought vinegar under the mistaken belief that it could prevent the deadly disease</li>
</ul>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-47388787818216895082011-03-18T17:30:00.000+08:002011-03-18T17:30:40.350+08:00Public Relations开国元勋 (Founding Fathers)<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:RelyOnVML/> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-CA</w:LidThemeOther> <w:LidThemeAsian>ZH-CN</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> <w:UseFELayout/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<div class="MsoNormal"></div><div class="MsoNormal">Anyone who has studied public relations knows of the industry’s so-called “founding fathers”.</div><div class="MsoNormal"><br />
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.toptenz.net/wp-content/uploads/2008/11/pt-barnum.jpg%20">Image Source</a></td></tr>
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</div><div class="MsoNormal"><b> P.T. Barnum</b> (1810-1891) cleverly promoted his eccentric museum and circus with media stunts and provocative ads. From salesman to circus king and politician to philanthropist, Barnum dubbed himself “showman by profession.” In choosing Barnum as one of the 100 most important people of the millennium, LIFE magazine dubbed him “the patron saint of promoters.” The PR industry credits Barnum for his mastery of promotion and press agentry, which helped developed the modern publicity model of PR. </div><div class="MsoNormal"><br />
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<tr><td style="text-align: center;"><a href="https://lh6.googleusercontent.com/-dyLzT2aeV7M/TYMkFmdcpNI/AAAAAAAAAFU/8zWFF29rtGg/s1600/Ivy_Lee.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://lh6.googleusercontent.com/-dyLzT2aeV7M/TYMkFmdcpNI/AAAAAAAAAFU/8zWFF29rtGg/s200/Ivy_Lee.jpg" width="152" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.alanristic.org/wp-content/uploads/2010/11/300px-Ivy_Lee.jpg%20">Image Source</a></td></tr>
</tbody></table><div class="MsoNormal"><b>Ivy Lee</b> (1877-1934) was a journalist for the <i>New York American</i>, <i>New York Times</i> and <i>New York World</i>. In 1903 he became the publicity manager for the Citizens' Union and formed Parker and Lee public relations firm with colleague George Parker. In 1906 he worked for the Pennsylvania Railroad company, which was under scrutiny for withholding information of an accident to reporters at the time. He immediately issued what is considered the first press release and took reporters to accident sites, regardless of the company’s scepticism to release such information. Lee was promoted after receiving positive feedback, and his job description provides archives for one of the first VP-level PR positions. He later became personal advisor to John D. Rockefeller.</div><div class="MsoNormal"><br />
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<tr><td style="text-align: center;"><a href="https://lh4.googleusercontent.com/-toYLQYv6pXE/TYMkN6Gh7dI/AAAAAAAAAFY/zoy_KpVWiVY/s1600/Edward-Louis-Bernays.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://lh4.googleusercontent.com/-toYLQYv6pXE/TYMkN6Gh7dI/AAAAAAAAAFY/zoy_KpVWiVY/s200/Edward-Louis-Bernays.jpg" width="166" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.websudasa.com/blog/wp-content/uploads/2009/09/Edward-Louis-Bernays.jpg%20">Image Source</a></td></tr>
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</div><div class="MsoNormal"><b> Edward Bernays</b> (1891-1995), a soldier exposed to WWI propaganda and marketing techniques, applied his uncle’s (Sigmund Freud) ideas in the commercial realm to control how people behaved and thought. Not only did he coin the term "counsel on public relations", but he also founded the first American public relations firm in 1919. His career led from journalist to press agent and publicist for the American Tobacco Company and General Electric Company. He tutored presidents, political leaders and companies in the use of mass media. </div><div class="MsoNormal"><br />
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</div><div class="MsoNormal">The 19<sup>th</sup> century seems to hold distant memories in American and Canadian history; back then the second largest country in the world was populated by roughly 400,000 people and business still revolved around fur trade. Meanwhile, during the <b>Qing Dynasty</b> (1644-1911) China's population dramatically expanded to 400,000,000. Merchant guilds proliferated in all of the growing Chinese cities and often acquired great social and even political influence. Although this period was also faced with immense military and social conflict, it saw outstanding achievements in science, art and architecture.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">All of this got me thinking. If the foundation of American public relations can be credited to a soldier with an understanding of psychology, a transparent journalist and an extravagant salesman, imagine all of the undiscovered PR practices that must have taken place in the great history of China.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">I once wrote an article about Chinese medicinal pear candy that carries a story dating back 1300 years, to the Tang Dynasty period. The candy was supposedly developed by an emperor’s doctor and the recipe was made public after an inside leak… you see, these things happen with or without the help of Assange. Soon after, a group of hawkers paraded the streets selling the candy and generated public interest with improvised jokes, ballads and tongue-twisters. If the practices of these hawkers were also documented, is it possible that they too could be credited for shaping modern day public relations?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">University professors, Ping Ping Fu and Gary Yukl, set out to prove that “<a href="http://crossculturalcentre.homestead.com/files/influencetacticschinaus.pdf">cultural values can profoundly affect the attitudes, behavior, and performance of individuals</a>” through their research that examines the perceived effectiveness of influence tactics in the United States and China. Their study focused on managerial behaviour and confirmed common perceptions that Americans prefer direct confrontation, while Chinese use indirect forms of influence, often involving a third party. They state, “Even though rational persuasion is a flexible tactic that can be useful in any culture, Chinese managers are likely to use it less than American managers, because it can provoke overt disagreement, which is considered highly undesirable.”</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Contrary to most western efforts to influence public behaviour and perception, Chinese will build interpersonal relationships as a basis for influence. Leveraging on trust and respect that are woven into the relationship, individuals can covertly sway opinion. However, it is likely that a formal means of public relations never surfaced in earlier days due to strict government control and influence over business operations. The crafty merchants who originally sold medicinal pear candy were likely lacking the necessary credentials and connections to apply their skills in a professional setting. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Maybe there is another class of individuals who performed PR-type roles in China’s history. It would be fascinating to unveil some influential figures as the profession has begun to really take shape in the past decade.</div><div class="MsoNormal"><br />
</div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-64968709540643066812011-03-07T08:23:00.000+08:002011-03-07T08:23:44.581+08:00PR Girls in China<b>What's in a Name?</b><br />
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<div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">In my last post (<a href="http://freshprc.blogspot.com/2011/02/whats-in-name.html">Lay of the Land</a>), I talked about meeting people at an event who claimed to be public relations practitioners, but were actually nothing of the sort. I examined the situation in terms of hosting events and inviting the right people. However, this post will explore the Chinese linguistic and cultural associations with titles.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">After living in China for a while, I’ve found that it’s common to assign respectable titles to individuals in lesser professions to ingratiate someone with respect before requesting a service or to avoid sounding condescending. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">For example, let’s look at nuances of the Chinese term “Xiao Jie”. When preceded by someone’s last name, such as “Wang Xiao Jie”, the expression translates as “Miss Wang”.<span> </span>When interacting with service people in a store or restaurant, many people shout “Xiao Jie” to get the attention of a female clerk or server, but the term is also understood as a name for prostitutes and can be offensive in many situations.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Cultural implications are rooted in most misunderstandings I encounter in this country, so it would only make sense for them to reappear in this self-branding phenomenon. Confirming my theory, I stumbled upon some evidence that the title “public relations” has been misinterpreted throughout the industry’s early years in China.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">During my Chinese language lessons, I was rehearsing business terminology and learned that “gong guan” (</span><span lang="ZH-CN" style="font-family: SimSun; font-size: 12pt;">公关</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">) is the condensed term for “gong gong guan xi” (</span><span lang="ZH-CN" style="font-family: SimSun; font-size: 12pt;">公共关系</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">) meaning public relations, much like the English term PR. I figured the shorter version would be better for casual conversation, but my instructor said that it could circumstantially portray the wrong message.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Apparently hotels used to make large print advertisements to recruit sexually experienced “gong guan” girls to tend to customers that conduct business over drinks at their in-house KTV. But why call them PR girls? I assumed that someone had misinterpreted guest entertainment as an act of investor relations.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Chunhui He and Jing Xie from Zhejiang University noted this concept in the 2009 issue of China Media Research in an article titled, <i>Thirty Years’ Development of Public Relations in China Mainland</i>. They state:</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="margin: 0cm 1cm 0.0001pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Beijing built public relations departments in succession, especially in the industry of hotel and restaurant. The hotels such as White Swan Hotel, China Hotel in Guangzhou, Great Wall Hotel in Beijing used public relations as a function of management and established public relations departments to build the model of China's public relations in the early 80's. The TV series “PR Girls,” based on examples of female PR employees in Guangzhou, was very popular then, and introduced the concept of PR to the ordinary Chinese people. But it caused some misunderstanding about the role of women in public relations at the same time.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I wasn’t sure exactly how “PR Girls” conducted themselves in the TV series, but I had a feeling something scandalous is what kept the show entertaining. To further indulge my curiosity, I found a description of the show on the Asia Torrents website. After reading the R-rated synopsis you’ll understand why I didn’t attempt to watch the debauchery.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">WARNING – If you thought the movie “Thank You for Smoking” left a bad taste in the mouths of PR critics, I’ve just discovered something far, far, far, worse.</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">The website states:</span></div><div class="MsoNormal"><br />
</div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://lh4.googleusercontent.com/-MK6_e1_spMI/TXQkcNfTG2I/AAAAAAAAAFM/VB6JeP4rFIo/s1600/PR+Girls.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="215" src="https://lh4.googleusercontent.com/-MK6_e1_spMI/TXQkcNfTG2I/AAAAAAAAAFM/VB6JeP4rFIo/s320/PR+Girls.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.asiatorrents.com/index.php?page=torrent-details&id=f73aa05e33d3e0f3406e41b7a49f505fb323a1e3">Image Source</a></td></tr>
</tbody></table><div class="MsoNormal" style="margin: 0cm 1cm 0.0001pt;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">This episodic film follows the lives of several bargirls, including Baby (Grace Lam Nga-sze), who is determined to make her fortune by age 25 and will do anything for money, Matilda (Sherming Yiu Lok-yi), who had an encounter with a well-endowed gweilo soccer player that left her repulsed by sex, Kwan (Angela Tong Ying-ying), who is up to her ears in debt, and their mamasan Julia (Liz Kong Hei-man) who, starting to tire of the girls' foibles and the uncouth customers, longs for the predictability and security of marriage.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I originally thought Sex and the City’s Samantha Jones character trumped all derogatory female public relations impersonations – a nymphomaniac narcissist that runs her own public relations company – what could possibly portray our profession in a worse manner? Cue my discovery of PR Girls. According to China Media Research journal, this is the show that introduced the concept of PR to the ordinary Chinese person… AIYA! </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Television has never been kind to our profession. Yet, the negative perceptions are what create the need to keep publishing factual information and setting ethical and professional standards.</span></div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-81950198512581718092011-02-24T10:18:00.003+08:002011-02-25T12:50:05.156+08:00Lay of the Land<div class="MsoNormal" style="font-family: inherit;"><div class="MsoNormal"><span style="font-size: small;"> <b>Party Persuasion & Refining the Roster to Achieve ROI</b></span></div><div class="MsoNormal"><br />
</div><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><span style="font-size: small;"><a href="http://4.bp.blogspot.com/-CTopFsazWfM/TWW57WWNvHI/AAAAAAAAAEY/zBt9yzc91_w/s1600/lambo.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="273" src="http://4.bp.blogspot.com/-CTopFsazWfM/TWW57WWNvHI/AAAAAAAAAEY/zBt9yzc91_w/s400/lambo.jpg" width="400" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><a href="http://www.flickr.com/photos/bnz506/488828973/">Image courtesy of Phillip Chiu </a></span></td></tr>
</tbody></table><span style="font-size: small;">One of the first exclusive events I attended in Shanghai was on behalf of a global leader in material manufacturing for luxury cars such as Ferrari, Lamborghini and Maserati. High net-worth individuals were invited for free cocktails and a private viewing – I attended as a plus-one, of course :)</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">While approaching the venue I was briefed on who and what to expect. Most guests weren’t meeting for the first time, nor would it be the last. They congregated in small groups, shook hands with one another, exchanged business cards and made small talk while observing new faces in the crowd. </span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">As the wine continued flowing, I was introduced to more and more PR practitioners and three thoughts ran through my mind: Either, 1) I’m entering a highly saturated professional field with loads of competition; 2) this event must have been advertised through a local PR network; or 3) PR in China envelopes far more practices than I imagined.</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">None of my assumptions were correct. The industry is not oversaturated with pros, but rather lacking quality professionals to fulfil a growing demand for PR services; there definitely wasn’t any advertising for the event through a local PR network, since most of them lack members and value; and China’s PR industry has only recently gained recognition for service outside of media relations and marketing-type roles. In a country where 93% of the population lives outside of first-tier cities (according to <a href="http://www.slideshare.net/Jarrahbear/reaching-todays-digitalsavvy-chinese-consumers" style="color: blue;">2011 stats</a> by Matt McDougall) it’s easy to see how the concept of public relations could be beyond the scope of those who aren’t directly connected to a business environment. Still, most people at the event were local Shanghainese, with the exception of a few from Hong Kong and Beijing. These people knew what they were talking about. However, although they claimed to be in the industry, not one of them mentioned a current client or project. </span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">A few glasses of wine encouraged personal storytelling and whether Mr. Ma was really born into Chinese nobility and had a girlfriend in every European country or not, I was definitely indulging the possibility for everyone’s amusement. It wasn’t until the next day that my companion, who accompanied me to the event, started pulling business cards out of his pockets and reference-checking them via Google. I wasn’t sure why he was doing this, but he assured me that I’d soon see the purpose. Sure enough, the second business card had listed a placeholder web address as the company website. He held up the card and said, “This is how you distinguish the fakers from the makers,” and tossed the card in the trash.</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">A business card represents a miniature portfolio that is indicative of a person’s identity and business potential; and that day, we discovered six “faker” cards among the stack received from the event. There are obvious signs to look for when analyzing business cards – for example, card design, listed services, inactive email addresses and virtual offices. If people cannot adequately brand themselves, why would a client expect their services to be any different?</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">I was instantly curious as to why people would attempt to fake a profession and indulged any chance to make a connection to the idea [to be further explored in the next blog post].</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;"> </span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">Maybe the self-proclaimed PR people at the event were masking a less respected profession. It had become fairly obvious at this point that most of them weren’t in public relations. Deductive reasoning led me to conclude that the self-branding phenomenon was result of both misinformed and misleading individuals who simply decided that <i>public relations </i>sounds better than <i>party host</i> and chose to identify themselves using the former of the two. This sort of behaviour is not unique to our profession either. I’ve heard multiple stories of people being caught faking it before reaching an opportunity to begin making it, so to speak. I guess these are the lengths that people have resorted to in such a heavily populated and competitive work environment.</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">Getting back to the story, the same crowd of so-called elites gathered again a few weeks later for a diamond viewing; after that was a club opening; and after that… well, you get the point. Any day of the week, these people show up at ‘exclusive’ events to sniff out those with actual credentials and try to make a name for themselves. The funny part is that less people with credentials turn out each time and all that’s left is a bunch of aspiring billionaires with empty bank accounts, sipping on free cocktails, competing in persuasion.</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">When not entirely consumed by work, a reputable businessperson might occasionally consider attending this sort of event. However, I found that this luxury car interior affair was missing a few quintessential elements to achieve its original purpose… particularly strategic planning and measurable results.</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">Behind the scenes of the gathering, was an Italian car interior company that hired an Italian boutique event company to promote its services to high-net-worth individuals. The Italian boutique event company then hired a third party contractor with access to a list of such individuals in our particular city. In the end, the hosting company bit the costs of free flow wine, continuous horderve circulation, a ritzy venue, staffing and other miscellaneous expenditures on top of all the planning fees. I don’t recall encountering anyone from the automotive sector who may have been interested in becoming an affiliate or could promote the brand name to individuals looking for custom interior. Nor do I recall anyone showing interest in the company brochures that were still neatly arranged on the table when I left.</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">With all this in mind, I’m left wondering how to effectively manage such an event. Was it the guest list that lacked a strategic focus? Should there have been more brand promotion or structure to the event? How do you avoid inviting the fakers instead of the makers?</span></div><div class="MsoNormal" style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;">I’m interested in hearing comments and possibly collecting links to similar events that were successful.</span></div><div class="MsoNormal" style="font-family: inherit;"><span style="font-size: small;"><br />
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</span></div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-77466987730787936612011-02-19T17:06:00.000+08:002011-02-22T12:13:01.343+08:00'Tis the Season<div class="MsoNormal"><b></b></div><div class="MsoNormal"><b>Chinese New Year: A Time for Networking</b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><a href="http://2.bp.blogspot.com/-S8J7-i5id2Q/TV-GimDm-OI/AAAAAAAAADE/8FRkB4Zdt0o/s1600/Picture1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-S8J7-i5id2Q/TV-GimDm-OI/AAAAAAAAADE/8FRkB4Zdt0o/s320/Picture1.jpg" width="244" /></a>Although the official government holidays for the Chinese Lunar New Year extend from February 3<sup>rd</sup> - 8<sup>th</sup>, yesterday was the last day for celebrations. Festivities took place across the globe including a red and gold light display on New York’s Empire State Building, a Chinese parade that marched the streets of Copenhagen and incense burning at a Chinatown temple in Jakarta. Most Chinese people view the Spring Festival as a time to unite with family for hearty meals and tasty drinks. They ignite fireworks, distribute lucky money and wish for happiness, prosperity and health in the year to come. Yet, there is another set of practices taking place across the dinner table during this festive time in the business realm. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The end of a year marks a time of reflection. Hundreds of millions of Chinese migrant workers are called home to report on their pursuits and hope to bring news that their efforts have not been in vain. This year, He Puxian – an aspiring singer from Hubei – wrote a song titled “<u><span style="color: #1f497d;"></span></u><a href="http://www.chinahush.com/2011/02/01/afraid-to-go-home-for-the-new-year/">Afraid to go home for the New Year</a>”. Although his parents are encouraging and supportive, the lyrics in the song express his shame and fear of going home with nothing to show for his efforts. This desperation is evident in Shanghai as a large percentage of our 18 million residents come from other Chinese cities and possess a work drive incomparable to some of the most ambitious people I have met in America. To anyone attempting to create a legacy, Chinese New Year is a time for business.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">While reflecting on achievements of the passing year, Chinese New Year presents an occasion to show gratitude for successful business relationships and to seek new potential opportunities. This typically occurs while feasting on elaborate meals at fancy restaurants. At one particular dinner I attended, our host broke the seal off a single-malt whiskey that he had aged for 35 years. It was kept on the shelf for so many years that the cork had eroded into the liquor. I made a short toast to our host to demonstrate my gratitude and explain how privileged I felt that he shared this special treat with us. By the end of the night, the four of us had cleared about 10 dishes of food ranging from salmon sashimi to Peking duck and a beautifully prepared nian gao (new year rice cake shaped like a fish and fried in egg), along with three bottles of red wine and the one bottle of whiskey. Of course, there is no such thing as splitting the bill in China, so our host quietly handled the payment.</div><div class="MsoNormal"><br />
</div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-6YSBCI3QIvY/TV-G-xG7rXI/AAAAAAAAADI/caxhf4iCJ1E/s1600/drinking-in-china.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="212" src="http://4.bp.blogspot.com/-6YSBCI3QIvY/TV-G-xG7rXI/AAAAAAAAADI/caxhf4iCJ1E/s320/drinking-in-china.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://nathanhgray.wordpress.com/2010/04/22/gam-bei-business-and-ritualistic-drinking-in-china/%20">nathangray</a><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;"></span></td></tr>
</tbody></table><div class="MsoNormal">It’s amazing to watch the networking process that occurs during these dinner events; it’s so meticulously played out that I consider it a form of art. Another dinner that I attended on the eve of New Year’s Day had more guests than the previously mentioned occasion and was held at a private clubhouse. The guests attentively listened to introductions that spanned throughout the evening without showing anything more than an inquisitive friendly interest. Casually, friends would make conversation of their professional accomplishments to the group, which slowly revealed character and capabilities of the individuals. Work-related details, professional networks and resources were further discussed one-on-one with interested individuals to determine potential for mutually beneficial ventures.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Underlying intentions of the conversation were not revealed that evening and business cards were not exchanged; however, those who saw potential to share resources for business will obtain contacts through the host. Everything happened so discretely that the business aspect was hardly evident. After all, these people are all friends – friends that know how to maximize their friendship. Towards the end of the night, the host announced that the owner of the clubhouse and surrounding apartments was erecting a new building and looking for residents. It turned out that the dinner had more purpose than I suspected. Although most people at the table weren’t looking for a new apartment, I can bet that after eating a luscious meal and enjoying good company on that special occasion, they will recommend the new apartments to anyone they meet in the housing market.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The initial undertakings of a new year are said to determine what is to follow. Some will celebrate in the name of health, longevity, family and prosperity. Others will create strategic objectives to help them achieve the overall goal of a prosperous new year and build business relationships as early as possible. Thus, to the business-minded people of this country, Chinese New Year is the best time of year for networking.</div><div class="MsoNormal"><br />
</div><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">For more great info on how to engage at these sort of events, check out “</span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;"><a href="http://nathanhgray.wordpress.com/2010/04/14/the-subtle-art-of-the-chinese-banquet/">The Subtle Art of the Chinese Banquet</a>” and “<a href="http://nathanhgray.wordpress.com/2010/04/22/gam-bei-business-and-ritualistic-drinking-in-china/">’Gan Bei’: Business and ritualistic drinking in China</a>” by Nathan H. Gray, Founder of Nathan Gray Consulting for international business and cross cultural management solutions. He is also currently Secretary of the Australian Asian Chamber of Commerce and Industry and Vice Chair of the Australian Indonesian Business Council SA branch.</span>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-34363068440741231942011-02-14T22:38:00.000+08:002011-02-22T12:09:10.048+08:00Not Feeling the Love: Valentine's Day Marks the End of China’s Ad in Times Square<div class="MsoNormal" style="line-height: 18pt; margin: 18pt 0cm;"><b></b></div><div class="MsoNormal" style="line-height: 18pt; margin: 18pt 0cm;"><b></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-wzJVUYT-2so/TVk6RfFpMtI/AAAAAAAAACA/JTMQZyKFvMo/s1600/Heart.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="148" src="http://2.bp.blogspot.com/-wzJVUYT-2so/TVk6RfFpMtI/AAAAAAAAACA/JTMQZyKFvMo/s200/Heart.png" width="200" /></a></div><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">On the international day of love, China’s national branding advertisement / reputation management effort in Times Square ceases. The promotional videos screened 300 times per day, from January 17 to February 14, reminding passers-by of China’s greatness and accomplishment a total of 8,400 times. The ads coincided with a visit from China’s President, Hu Jintao, who reportedly went to discuss matters of currency value and market access. However, lying on the backburner were topics like military threats, internet controls, trade deficit, intellectual property rights and human rights.</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-HIBhxbA0Wfg/TVk5pxa1uPI/AAAAAAAAAB8/CUvDwMfEO_g/s1600/Times+Square+Ad.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="140" src="http://1.bp.blogspot.com/-HIBhxbA0Wfg/TVk5pxa1uPI/AAAAAAAAAB8/CUvDwMfEO_g/s200/Times+Square+Ad.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://floweroftheheart.wordpress.com/2011/01/24/new-chinese-ad-campaign-in-times-square-spectacular-price-dubious-impact/%20">Image Source</a></td></tr>
</tbody></table><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Of course, the advertisements portrayed a much prettier picture of China – glorifying national celebrities, artists and entrepreneurs. But the strategy didn’t seem to produce the desired effect and received more criticism than compliments by both Chinese and Americans. So where did the ad go wrong?</span><br />
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">The following text is a compilation of views and opinions that were published throughout the duration of China’s Times Square ad campaign (and an old book, which I also found relevant).</span><br />
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Vice Chairman of the China Advertising Association of Commerce, Jin Dinghai, told reporters that the video could help reduce prejudices and misunderstandings that some western countries hold against China. However, the masses have spoken that the video wasn’t enough. In fact, Loretta Chao of the Wall Street Journal’s China Realtime Report says the video actually did more harm than good. She supports her argument with the words of David Wolf, CEO of Wolf Group Asia (strategic communications consultancy), “by flaunting material accomplishments, China is effectively giving American’s "the finger".”</span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Hong Kong journalist and commentator, Frank Ching notes that “China’s image has taken a beating in recent months, with its tough talk to the United States and Japan, its defense of North Korea and its attacks on the Norwegian Nobel Committee for honoring imprisoned dissident Liu Xiaobo. Meanwhile, pressure on the Chinese government both from within the country and abroad has increased.”</span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Some Sina Weibo users responded to the national ad with pride, but many others dismissed the message as typical propaganda. In a country where mainstream media outlets are often criticized for excessive government influence, many people have become cynical. </span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal;">Chinese netizens also pointed out that the US pavilion at the 2010 Shanghai World Expo portrayed a happy and rewarding life in America without featuring any celebrities or elites. Meanwhile, Peyton Craighill of the Washington Post writes, “The possible reason why the US cares so little about promoting itself is that it needs no promotional clips to project its image. After all, products labeled ‘made-in-US’ are valued highly across the world.” Peyton continues, “Though China's comprehensive national power has risen rapidly, the influence of ‘made-in-China’ products has not grown in proportion to its exports.”</span><br />
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal;">The 2006 book, Branding China: The Ultimate Challenge in Reputation Management? by Theresa Loo and Gary Davies, focused on the importance of reputation management as China “goes global” in order to shape its national brand and enhance the competitiveness of its economy and products. They identified the nation’s complexity, contradictions and enormity as challenges for brand coherence, which are even more evident today as China continues to rapidly develop.</span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal;"></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal;"><span style="color: black; text-decoration: none;"> </span></span><br />
<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal;"><a href="http://www.beijingtoday.com.cn/category/blogger/yu-shanshan" title="View all posts in Yu Shanshan"><span style="color: black; text-decoration: none;">Yu Shanshan</span></a> of Beijing Today says, “It’s also important to remember that China is different from the United States in that it won’t allow privately run public relations agencies to get involved in national image promotion. Such work is instead usually planned by universities, research institutes and government agencies, all organizations that aren’t typically profit-driven and which use only funds provided by the government. As a result, efficiency tends to be low, and the promotional campaigns are usually relatively unsophisticated.”</span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt;"></span><br />
<div class="teaserpermalink"></div><div class="teaserpermalink"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Although Steven Hill’s recent article “The China Superpower Hoax” is somewhat reminiscent of a Michael Moore production for its persuasive nature and one-sided arguments – it explains a harsh reality of China’s image that is contrary to what people saw in Times Square. Hill points out that “China inspires curiosity with its ancient history and huge population, but not envy or emulation.”</span></div><div class="teaserpermalink"><br />
</div><div style="margin-right: 1cm;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">The exact figures relaying the cost of China’s ambitious ad in the heart of New York City’s theatre district and Midtown Manhattan tourist spectacle are left to the imagination. Yet, regardless of its effectiveness, the ad definitely drew some attention.</span></div><div style="margin-right: 1cm;"><br />
</div><div style="margin-right: 1cm;"><br />
</div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-40891423299574304872011-02-14T15:45:00.001+08:002011-02-26T14:42:04.557+08:00Expat PR Neworks in China<div class="MsoNormal"><br />
<div class="MsoNormal"></div>Question: Has anyone discovered an active network for expats in China’s public relations industry?<br />
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<br />
I wanted to join a local community or association for PR professionals in China, but my searches came up empty. There are a few organizations, such as the Shanghai Public Relations Association (<a href="http://www.chspra.com/">SPRA</a>) and China International Public Relations Association (<a href="http://www.cipra.org.cn/">CIPRA</a>). However, neither one of them promotes an English-speaking community. I also contacted the International Association of Business Communicators (<a href="http://iabc-china.com/beijing/en/iabc_beijing.php">IABC</a>) in Beijing, but no one ever wrote me back. My efforts to contact the International Public Relations Association (<a href="http://www.ipra.org/index.asp">IPRA</a>), which claims to have a China chapter, were also neglected. I’m in need of some comradery!<br />
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<u><b><br />
</b></u><br />
<u><b>UPDATE</b></u><br />
<br />
The Shanghai PR Association is slowly releasing English content through the Global Alliance website, but the info doesn't seem so concrete. They boast a "biennial awards program has been held five times since 2001" and a "biennial International Public Relations Forum has been held six times since 2001". At least they list contact information from the Global Alliance Chair at Ketchum and an info line in Italy.<br />
<br />
Here's a <a href="http://www.globalalliancepr.org/content/1/552/news-roundup-from-gas-newest-member-spra-shanghai/">link</a> to the update.<br />
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</div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0tag:blogger.com,1999:blog-507050101951923548.post-85938115224521601822011-02-14T14:12:00.000+08:002011-02-22T12:04:50.351+08:00That Was Easy<div class="MsoNormal"><a href="http://4.bp.blogspot.com/-yJ7lk6obLzk/TVi8iAba4MI/AAAAAAAAAA4/3ZbaVpMLDjY/s1600/staples-easy-button-1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/-yJ7lk6obLzk/TVi8iAba4MI/AAAAAAAAAA4/3ZbaVpMLDjY/s200/staples-easy-button-1.png" width="200" /></a> <br />
<div class="MsoNormal">If there were ever a time that I wish I had a Staples Easy Button on my desk, now would be one of those moments.</div><div class="MsoNormal"></div><div class="MsoNormal"><br />
<div class="MsoNormal">Creating a blog on this site required less than five clicks of the mouse and I’ve been developing my own site for months. Therefore, until my site is ready for the world, this will serve as a great cubical wall/refrigerator door/forehead, where I would typically place my sticky-notes. Of course, Twitter is for the real sticky-note-sized notes and Blogger is for slightly larger notes that would otherwise be filed away in some distant folder on my computer with a file name containing far too many backslashes. </div></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Why freshPRC?</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Well, I like to think that I bring a fresh perspective of PR (public relations) to the PRC (Peoples Republic of China). The name was an easy fit for me. If all goes to plan, this space will be used to document and share my industry-related discoveries and hopefully get some feedback, suggestions and conversation going about how to conduct effective PR in China.<br />
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Everything that I post represents my own thoughts and opinions, which are result of four years in a bachelor of communications degree program focusing on public relations, two years of field experience in a cross-range of industries spanning half-way around the globe, continuous research and media monitoring regarding public relations in China, and roughly one year of living and traveling in China with my companion: the youngest MBA lecturer at East China University of Science and Technology with a background in Chinese literature, financial services, luxury marketing and brand management.<br />
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If you happen to stumble across this blog and find something of interest, please comment or contact me. I’d like to get to know more people in this industry.<br />
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</div></div><div class="MsoNormal"></div>Andreahttp://www.blogger.com/profile/06912782102905041184noreply@blogger.com0